Selecting The Best Category And Keywords For Your eBay Auction
Finding the best eBay category is extremely important. Most eBay
searchers quickly learn to limit their searching to specific
categories. Some search within categories, others just look at
everything in the category.
If you put your item in the wrong category, your auction will not
be seen by the majority of eBay users. This can cause your item
to sell for less than it's real value.
Want proof?
I use a program called "Ted - The IWantCollectibles eBay Search
Assistant" to search for items in categories where eBay sellers
commonly list trains and toys, but train buyers don't search
regularly. I find killer deals on items for my collection, and,
more often, find items to relist on eBay for a quick profit.
But the point of this article is not to explain eBay arbitrage --
It's to teach you how to research eBay categories and keywords.
The fastest way to find the best category is to search for
similar items on eBay. For example if you search for "Lionel
Train" on eBay you'll get thousands of results. The majority
of these results are in the Toys And Hobbies > Model RR,
Trains category.
Categories are shown in the left column of the eBay search results
page, and are listed in order of popularity. If you click on
Model RR, Trains category, it will show all subcategories. Then
you only have to pick the right scale to get your item in front
of the maximum number of eBay searchers. (Scale refers to size.)
Anyway, there is another reason why you select the category
before the keywords. Once you find the right category, eBay will
tell you the five most commonly searched keywords within the
category. These are listed just below the Search titles and
description checkbox beside RELATED SEARCHES.
These five keywords are in order with the most common on the
left. You can find up to five more common searches by looking
within the eBay Pulse section. Here's a list of eBay categories.
Most categories will show at least two additional phrases and up
to five more.
Many eBay users come into the category, and then do a search to
find specific items. As we've said, these five to ten phrases
are the most commonly searched. By using any relevant terms in
your auction title, you'll increase the number of people who see
your listing.
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Terry Gibbs has taught over 7,000 people how to make a good living on eBay. Terry's most recent eBay instruction manual is The Auction Revolution . The Auction Revolution is your guide to eBay and beyond. Here on Iwantcollectibles.com, you will learn about buying and selling antiques and collectibles, and about eBay.
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