How eBay Best Match Search Works
In my ebook about writing better auction descriptions, I included a section on how best match searches work. This is important to know because it's the default search method, and if you do something that lowers your listing's visibility, people won't ever even see your title, much less your description. Below is excerpted from the eBook:
First lets look at how eBay's search engine works. The search engine on eBay will return any listing that contains the searched words. If you use the words twice, you don't get any advantage. The default search is used in the overwhelming majority of searches. It brings up only listings with the keywords in the title, and orients them based on eBay's "Best Match" algorithm. The Best Match algorithm orients search results based on the following factors:
There's more in the chapter on how buyers search, but unless you are competing based only on price, your only concerns from a search point of view are maintaining a good sell through rate, listing in the best categories, and using the best keywords in your titles.
You can read the whole chapter and the rest of the book here.
Let me shift gears here.
There is an article on ecommercebytes.com about eBay's best match. The article quotes an eBay representative talking about best match:
Hoff said time ending soonest continues to be a factor for auction listings, however, there are others. "How important it is can vary under different circumstances and at different times. Many factors are considered in ranking listings including seller track record, competitive pricing (including shipping cost), and the relevance of the listing in relation to what the buyer is looking for."
This is not much different than my explanation above.
What is different is the reaction.
On the ecommerce site readers can post comments. The majority of comments are complaints. There isn't much in the way of helpful advice or feedback, it's mostly just people venting about how their businesses are suffering.
I understand that sometimes venting can be a way to clear your mind, but after venting adults move on and start working on making improvements.
When I write my newsletter, my goal isn't to collect complaints. It's to provide you with information you can use to improve your results.
Here's a comment from a newsletter reader:
-- Dave Bross
Look at the best match material I provided above. Basically eBay has confirmed they are suppressing auctions without bids in best match searches.
What's that mean for you as a seller?
It means you have to be more diligent in crafting your titles and your descriptions to increase your chances of the viewers bidding.
After all, it really only takes TWO people to get a good price in an eBay auction.
With a smaller pool of people seeing your listings, you must do a better job of selling to the people who do look at them.
That means you pay more attention to your auction titles and keywords, the categories, and your descriptions.
These are all things you can improve.
In fact, that's what my new book is designed to do. Help you improve your sales so you don't even miss the extra exposure you're missing as eBay changes to a swap mart filled with useless garbage.
Get your copy here.
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