Adding Backend Sales To Your eBay Sales
Interview with Sydney Johnston
Backend sales are additional sales made to buyers after the initial sale. Most eBay sellers make a sale and then let the buyer slip away.
As a group eBay sellers are the most unsophisticated sellers. They're totally focused on getting more customers. They follow the "sell-a-widget" model.
Get your item, whatever it is, sell it, ship it out, sell the next one, ship it out. No thought to anything beyond that. And that's why they're leaving most of the money on the table.
This interview with Sydney Johnston explains how to stop leaving money on the table by adding backend sales to your eBay sales.
About Sydney Johnston: Sydney started selling on eBay in 1996. Since then she has perfected selling small easy to deliver items and then moving her buyers up to more expensive items. One of the best interviews I've ever done, and a perfect follow up to the free interview with Jim Cockrum.
Here's a comment about the interview from a reader:
I just read and enjoyed your interview with Sydney Johnston. It contained many interesting and useful tips. As a relative newbie to the Internet Marketing world, I'm looking forward to implementing these tips and seeing what all I can learn. Thank you both for sharing your knowledge and experience.
I recently tried a backend sale on a couple of regular eBay auctions and was amazed at how well it worked. With this added information, I can polish it up a bit and make it a regular practice. You've convinced me that backend sales are a better way to go.
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PS. Related article: Selling Affiliate Products on eBay.
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